About S&L
Changing the world one strand at a time
Welcome to Soft & Lovely, where we provide premium, professional-grade hair extensions and styling tools to elevate your craft. Founded by Tammy Bolland, a cosmetologist with over 18 years of experience, Soft & Lovely is dedicated to helping stylists like you offer exceptional results.
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Our Commitment to You
At Soft & Lovely, we know that stylists are artists, and we are here to support you in creating stunning results with products that reflect both excellence and integrity. Rooted in Tammy’s faith and dedication, Soft & Lovely is more than just a brand—it’s a ministry to bring love, confidence, and beauty into the lives of others. We’re committed to empowering you with products that uphold the highest standards of quality, helping you make a positive impact in your clients’ lives, one appointment at a time.
Meet our Founder
& CEO
Tammy Bolland
Tammy is the visionary behind Soft and Lovely Hair Extensions. With over 18 years of experience as a cosmetologist and more than 15 years working with hair extensions, Tammy has dedicated her career to enhancing beauty and empowering others. As the owner of multiple successful salons across two states and the founder of a beauty academy that has educated hundreds of aspiring stylists, Tammy’s expertise and influence extend far beyond the chair.
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Faith-driven and deeply committed to her calling, Tammy believes her work is a ministry—a way to share God’s love and kindness with everyone she encounters. She views her businesses as an opportunity to touch lives, uplift spirits, and inspire confidence. Tammy’s passion for her craft and her commitment to loving others are at the heart of everything she does, making Soft and Lovely Hair Extensions a true reflection of her values and vision.
Our Mission
At Soft & Lovely, our name is more than a reflection of beauty—it embodies a deeper purpose. Inspired by 1 Corinthians 13:13, “And now these three remain: faith, hope, and love, but the greatest of these is love,” we are guided by the belief that love is at the heart of everything we do. Love is the gift God has given to us, and it is what we strive to share with others. Through each product, we aim to reflect this purpose by offering premium, thoughtfully crafted hair extensions that embody care and excellence. When you choose Soft & Lovely, you carry a reminder of God’s love and the beauty of sharing it with the world.
Our Brand
